Selling Your Home: The “WOW” Factor
This article authored by: Rob Hallberg
When selling your home, keep in mind that most Buyers make an emotional decision when choosing a home. They search for homes to see based on their specific requirements (Bedrooms, Baths, Location, Price Range, etc.) but their emotions take over when making their choice.
Since emotions have a big impact on a Buyer’s decision, you must stage your home to grab them and provide a positive, emotional experience for them. You want Buyers to think “Wow, this is the home we have been looking for” as they walk through each room. The “Wow” experience starts at curbside, when Buyers see your home for the first time.
There are few front yards or homes I have seen that elicit a “Wow” emotion but the Buyers must at least see “this home has possibilities”. The front yard should be neatly landscaped and free of weeds and debris. As Buyers wait at the front door while the agent gets the key, they will look at the door, trim and fascia of the home. Make sure that these areas look clean and paint or stain them if needed.
Some front doors, particularly 8’ or double door entries, do add to the Wow factor. Pay particular attention to these as they set the stage for the rest of the showing experience.
At this point the Buyer thinks your home “has possibilities”, so this is where you want to “Wow” them. As Buyers see your main living areas for the first time, they should be well-lit, free of clutter and freshly cleaned. Windows should be uncovered, letting in as much natural light as possible, and mountain views, a pool or a nicely landscaped back yard should complete their first impression, which should be a “Wow” at this point.
The challenge now is to maintain (or increase) their “Wow” opinion as they see the rest of your home. The Kitchen is next in importance followed by the Master Bedroom and Bath. In the Kitchen and Bathrooms, make sure the counters sparkle and they are clear of most items. Leave the windows clear and make sure these areas are well-lit.
Least important are the remaining Bedrooms, Baths and the Laundry. That doesn’t mean these areas aren’t important; they are a part of the home and must be nicely maintained as well. Remember, this is an emotional decision and the Buyers are now on a “Wow” high. You do not want them to experience any “Oh Darns” as they go through the remaining areas.
Creating a “Wow” showing experience may take a little more time and expense, but it is well worth it. Buyers that are emotionally invested in your home will make better offers – ones that are closer to or at the listing price. You will also receive an offer faster than your competitors that are showing only “average” homes.
Rob and Catherine Hallberg are Associate Brokers with Long Realty, a Berkshire-Hathaway Affiliate and Southern Arizona’s largest Brokerage. Send Rob and Catherine an email for a fast response to your questions; for an even faster response, Call (520) 407-8667.