Do I Need Professional Photos When Selling My Home?

This article authored by: Catherine Hallberg

As a Real Estate Professional, I am constantly appalled at the quality of photos on some of the listings in the Multiple Listing Service.

Many years ago, it was common practice for a Realtor to take his/her own pictures when listing a home for sale. Especially at the height of the market in 2006, homes were selling so quickly there was barely time to get them in the MLS before an offer arrived.

Then the market crash began and with the deluge of short sales and foreclosures, quality photos became less of a priority.

Now things are looking up with many Tucson neighborhoods increasing in value by 3%-4% a year. Interest rates are low and many prospective buyers are thinking it’s a good time to buy.

How do they search for homes to look at?

Zillow has become the number 1 recreational site to visit when surfing the internet.  Many Realtors are setting up automated searches straight from the MLS which afford their clients up to date information on new listings as they appear on the market. With all this focus on the internet, photos have become one of your most important assets when selling your home.

Many buyers won’t bother previewing a home with blurry photos or ones that don’t showcase the best qualities of a home. To be competitive, your property must stand out. A professional photographer is a must.

When choosing a Real Estate Professional to market your home, make sure they’re using a professional photographer to take your pictures. It could make a difference between a quick sale and a home which languishes for months.

Rob & I use a fantastic photographer. He makes our properties shine. Call us and we’ll make yours stand out too!

Rob and Catherine Hallberg are Associate Brokers with Long Realty, a Berkshire-Hathaway Affiliate and Southern Arizona’s largest Brokerage.  Send Rob and Catherine an email for a fast response to your questions; for an even faster response, Call (520) 407-8667


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